Customer Relationship Management (CRM) is a strategy for a business to manage its interactions with its customers. A CRM system is an essential tool for business that helps you manage your customers, sales and marketing.
CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue are both qualities that affect a company’s revenue, CRM is a management strategy that results in increased profits for a business. At its core, a CRM tool creates a simple user interface for a collection of data that helps businesses recognize and communicate with customers in a scalable way.
